Our Name, Our Philosophy
Kincroft comes from two Gaelic words meaning "family estate." It reflects the way we view investing: with the same care, discipline, and stewardship as if we were managing our own family's wealth.
We believe our partners are not "limited", they are the foundation of every decision we make. This philosophy defines who we are and how we invest.
Our Story
Kincroft Capital was founded by Scott MacPherson and Cameron McNeill, two real estate professionals with deep experience in capital markets, institutional investing, and development across North America.
Having worked through multiple market cycles, Scott and Cameron recognized a need for a platform that combined institutional discipline with entrepreneurial agility, a firm capable of executing across all strategies, from stabilized income-producing assets to value creation and development opportunities.
Together, they bring decades of experience across the Living, Working, and Shopping (LWS) sectors, from structuring and underwriting complex transactions to leading and executing developments and recapitalizations.
This integrated perspective allows Kincroft to evaluate opportunities with both financial precision and on-the-ground understanding.
Kincroft Capital was founded on a shared belief that enduring success in real estate begins with alignment, clarity, and partnership, values that continue to define the firm's culture, strategy, and relationships today.
Our commitment is simple:
Protect capital first, then grow it.
Align fully with investors through our structure.
Bring clarity and conviction to complex opportunities.
Our Advantage
True Alignment
Our structure ensures that performance and accountability remain inseparable. Decisions are driven by long-term value creation and disciplined capital stewardship.
Sophisticated Underwriting
Every opportunity undergoes rigorous underwriting, stress testing, and downside analysis to ensure capital protection remains the foundation of every investment.
Multi-Strategy Platform
We invest across Core, Core-Plus, Value-Add, Opportunistic, and Credit strategies, providing flexibility and adaptability across varying market conditions.
Integrated Capital Solutions
We deploy both equity and debt, including construction, mezzanine, bridge, and term financing, positioning Kincroft Capital as a comprehensive capital provider across the stack.
Strategic Mandate Flexibility
Through structured mandates and direct capital deployment, we design investment strategies tailored to opportunity-specific dynamics and risk-adjusted return objectives.
Our Team
Scott MacPherson
Co-Founder & Managing Partner
Scott MacPherson
Co-Founder & Managing Partner
Scott oversees the firm's strategic direction, investment platform, and capital partnerships across North America. His career spans institutional real estate investing, capital markets, and structured finance. He brings a disciplined, data-driven approach to capital allocation, ensuring every investment reflects Kincroft's core principles of alignment, precision, and long-term partnership.
Cameron McNeill
Co-Founder & Managing Partner
Cameron McNeill
Co-Founder & Managing Partner
Cameron leads Kincroft's acquisition and development strategies, overseeing deal execution and partnerships across the Living, Working, and Shopping sectors. With extensive experience in development, underwriting, and asset management, Cameron brings operational depth and market perspective that drive value creation from concept to completion.
Marc Rosso
Partner, Central Region
Marc Rosso
Partner, Central Region
Marc helps lead the firm's private credit and multi-strategy investment efforts across North America, focusing on sourcing and evaluating acquisition opportunities and building long-term partnerships with experienced sponsors. He brings nearly two decades of commercial real estate capital markets experience, advising developers, investors, and lenders on acquisitions and structured financing, with a perspective grounded in capital protection, clarity, and disciplined execution.
Diana Lam
Partner, Head of Intelligence
Diana Lam
Partner, Head of Intelligence
Diana leads underwriting and research, translating data and macroeconomic trends into actionable insights. Her experience spans multiple asset classes and project types, combining strategic vision with rigorous financial discipline to guide informed investment decisions.
Chris Houston
Asset Manager
Chris Houston
Asset Manager
Chris leads asset management and investment activities across Kincroft's Tennessee portfolio. His career spans institutional credit at Bank of America and hands-on ownership through family office multifamily acquisitions. He brings a disciplined, data-driven approach to underwriting and value creation, bridging institutional analysis with operational depth across the full investment lifecycle.
Willam Laurie
Vice President, Asset Management
Willam Laurie
Vice President, Asset Management
Willam leads asset management and transaction execution across the firm's portfolio, with a focus on acquisitions, debt placement, and ongoing asset oversight. His background spans real estate investments, development, and capital markets across all major asset classes throughout North America, bringing a practical, detail-oriented approach to sourcing, structuring, and managing assets to drive long-term value.
Jerry Zhang
Vice President, Asset Management
Jerry Zhang
Vice President, Asset Management
Jerry leads acquisitions, capital structuring, and transaction execution across Kincroft's investments. His experience spans capital markets, acquisitions, and development, providing an integrated perspective from sourcing through stabilization and disposition. He brings disciplined underwriting and active asset oversight to drive durable, risk-adjusted returns.
Dan Salazar
Associate Director, Investments
Dan Salazar
Associate Director, Investments
Dan evaluates and executes real estate acquisitions and loan investments across the firm's Central Region portfolio. He brings experience across real estate research, capital markets, and transaction execution, applying a disciplined and analytical approach to underwriting with an emphasis on risk assessment, consistency, and clarity throughout the investment process.
Our Culture
At Kincroft Capital, numbers drive our decisions, but people define our culture.
We believe that exceptional outcomes are created by exceptional individuals, and we commit deeply to developing the people who build this firm.
We are disciplined in our analysis yet entrepreneurial in our approach, operating with conviction, collaboration, and accountability at every level of the organization. Our culture balances rigorous institutional thinking with the agility of an owner-led platform. Every voice matters, every idea deserves examination, and every team member contributes to the long-term trajectory of Kincroft.
Our culture is built around three guiding principles:
We believe great firms are built the same way great investments are, through alignment, discipline, and time. This philosophy extends internally: we invest in our people with the same clarity and conviction that defines our investment process.
Kincroft is a place where talent grows into leadership. Responsibility is earned and expected. Team members are given meaningful exposure early in their careers, supported by senior leadership committed to mentorship, transparency, and professional growth.
We reward curiosity, integrity, and execution.
We look for individuals who challenge assumptions, solve complex problems, and hold themselves to the highest standards of judgment. We value thoughtful communication, intellectual honesty, and accountability.
Our team is encouraged to think critically, act decisively, and contribute meaningfully to collective success. High performance at Kincroft is defined not only by outcomes, but by the discipline and integrity with which those outcomes are achieved.
The result is a culture where high standards are matched by shared accountability and respect.
Where individuals are supported to reach their full potential.
Where careers compound over time, just like the capital we deploy.
ESG & Stewardship
Investing responsibly. Operating with conviction. Building for the long term.
Kincroft Capital integrates Environmental, Social, and Governance (ESG) principles into every aspect of our investment and corporate strategy.
For us, ESG is not a box to check, it is a reflection of our belief that responsible stewardship and strong governance create durable performance.
Our ESG philosophy is grounded in action, not aspiration.
We view responsible investing as an extension of disciplined investing, each reinforcing the other in our pursuit of performance that endures.